We got a very exciting letter in the mail today! Our first exclusive continuing education course has been approved for continuing education credits by the Massage Therapist Association of Alberta!
When you take Building Your Business (Level 1)—Using Social Media to Build Your Brand at the Calgary campus this July, you will earn 4 Secondary Credits from MTAA.
For many years, we have partnered with qualified instructors and organizations to offer continuing education at our Edmonton and Calgary locations. But this course is the first time we’ve developed homegrown exclusive continuing education classes! It’s in Calgary first, and will be repeated in Edmonton later this year.
This workshop will teach you how to create and execute a communications strategy that meets your needs. Using a practical, hands-on approach, you’ll learn how to use traditional communication avenues and social media to promote yourself and your practice.
The course will cover the importance of a good social media strategy and demonstrate actionable steps you can take to develop a sustainable, measurable and scalable social media marketing plan tailored to your own needs and goals. Ultimately, this will help you create more awareness, relationships and leads for your brand and business.
You will go through social-media exercises and real-world case
studies, putting what you’ve learned into practice throughout the day.
The key topics that we’ll cover include:
How to build a voice and values around your brand-Be a Brand Ambassador!
The right channels for you-which social media channels should you use?
How to craft and grow your online “ecosystem” to build your network & business
The balance of a good content strategy, listening, and engagement tactics
Setting goals and measuring your social media growth
During the workshop, you’ll set up your own Facebook Business Page (or perfect the one you already have)!
This course is specifically designed for massage therapists, and will offer techniques and advice for both sole practitioners and those working in multi-therapist environments.
In order to fully participate in this workshop, we request that you bring a laptop or tablet.